Create Complete Listings - Complete listings include high-quality Images, Brand Name, Bullet Points, Descriptions and proper Category and Classifications. Descriptive, category-specific information should be included in order to be visible once customers filter their search results. For example, if a customer chooses the filter "BPA Free" when searching for a baby item, your items would be filtered out unless your product feed included this information in the category specific Material_Type_Free field.
Use Descriptive Product Titles - Product Titles should be customer friendly, informative and easy to read. Use common descriptions and avoid unnecessary technical or company and industry specific terms. Your Item Title on Amazon (and other ecommerce sites) may not be the same as you're using on your price list.
Select Relevant Keywords - Product Titles and Keywords are used in the Amazon search to help your customers find your products. Your brand name and all words used in your Product Title are included as keywords by default, so you don't need to include these. Think about keywords from the customer's perspective, avoiding company and industry specific terminology. You can use a keyword tool such as the Keyword Planner from Google, or the Amazon Search bar itself to come up with additional, relevant terms. Type any word into the Amazon search bar and you'll see many suggested, common searches in the drop down box.
Use all Bullet Points - Bullet Points are your key advertising space, listed to the right of the product image below the Product Title. Write concise bullet points in a relatable, human voice. Bullet points should point out the key features of your product, along with details such as capacity, color or size, and any special care or washing instructions. Frequently asked questions about your item should be addressed in your bullet points to ensure happy customers who are ready to write positive product reviews!
Ask Your Customers for Reviews - Although the Amazon search algorithm is top-secret, it appears as though product reviews play a role in the search results - items with reviews are more likely to be found. Plus, consumers trust other consumers - we are all more likely to buy an item after reading a good review. Even critical reviews lend credibility to your listings and inform other buyers by answering questions that they may have about your products. So ask your best customers to write a product review, just be sure to follow the rules for soliciting reviews. You must ask for unbiased reviews, and you can't compensate customers for good reviews.